Naomi Alleyne: Director of Equalities and Social Justice
Directorate: Equalities and Social Justice
Naomi Alleyne is currently the Director of Equality and Social Justice at the Welsh Local Government Association. Her areas of responsibility include issues relating to equality and diversity, housing, policing and community safety, older people issues, child poverty, and asylum and immigration. Before joining the Association, Naomi was a secondee to the Welsh Assembly Government working on race equality and asylum and immigration issues. She has also worked within two Race Equality Councils, holding the position of Director in the South East Wales REC. With a passionate belief in the importance of equity and fairness in all aspects of life, for all people, Naomi has been fortunate in working with a range of organisations and individuals in driving forward the equality agenda and in working to create safe, fair and just communities.
Anna Freeman: Director of Employment
Directorate: Employment and Workforce
Anna Freeman became Director of Employment at the WLGA in 2002. Heading up a small team, the role involves working with HR officers, elected members and the trades unions in Welsh local authorities to support the improvement agenda through the development of best practice on all HR issues. Anna also has involvement in representing Wales on HR issues on a Regional basis, and influencing at a National UK level. Equality of opportunity remains an important concern for her in every aspect of her work. Before joining the WLGA, Anna was Head of Strategic Policy and Personnel with Monmouthshire County Council with responsibility for equality in employment and service delivery. She recruited Monmouthshire’s first Equal Opportunities Officer.
John Rae: Director of Resources
Directorate: Resources
Beverlea Frowen: Director of Social Services and Health Improvement
Directorate: Social Services and Health Improvement
Beverlea has over 30 years experience of public sector policy in Wales. She has worked in the NHS, Central Government and the Audit Commission until she was appointed to the WLGA in 2003. Beverlea is responsible for the Social Services and Health Improvement at the WLGA. Her portfolio covers improvement and performance management for Social Care. She established the Social Services Improvement Agency in 2006 and continues to be a member of several national working groups on public policy. In 2009 she was appointed to the Welsh Board for Action for Children as the social care member.
Dr Tim Peppin: Director of Regeneration & Sustainable Development
Directorate: Environment and Regeneration
Tim Peppin has been Director of Regeneration and Sustainable Development at the WLGA since December 2007. The portfolio, and the staff in Tim’s team, cover a wide range of environmental and regeneration issues including waste (policy, awareness and improvement), transport, planning, regeneration initiatives, economic/business and community development, flood and water, countryside and biodiversity, National Parks, rural regeneration and as well as corporate roles in relation to European issues (and the WLGA’s Brussels Office) and sustainable development. Tim has worked in local government since 1988, starting out as an Economic Research Officer with Cleveland County Council, before taking up the post of Principal Policy Officer with Mid Glamorgan County Council in 1992. He then joined Caerphilly County Borough Council as their Policy and Research Manager following local government reorganisation in 1996, where he also acted as lead officer on sustainable development and corporate voluntary sector relations and became heavily involved in community regeneration initiatives. In 2004 Tim became Caerphilly’s Head of Policy and Democratic Services and a member of its Corporate Management Team.
Dr Chris Llewelyn: Director of Lifelong Learning, Leisure and Information
Directorate: Lifelong Learning, Leisure and Information
Chris was educated at the Aman Valley Comprehensive School before going on to study at Leicester University, University College Swansea and the Academy of European Law, European University Institute, Florence.
Chris taught politics for a time at Swansea University, and also worked for the Centre for Development Studies, before pursuing a career in public policy making. Chris worked as a researcher in the House of Commons then joined the Welsh Consumer Council in 1996 as a Senior Policy and Development Officer. He went on to become Head of Research at the Council before joining the WLGA as Director of Lifelong Learning, Leisure and Information in 2002.
For more information contact: Barry Williams


